Building a StoryBrand

Building a StoryBrand gives businesses a needed push toward plain English. The customer is the hero, the company is the guide, and the message should make the next step clear. That sounds obvious, yet many websites still read like the company swallowed a conference brochure. I like the framework because it forces an owner to explain the value without hiding behind grand words. A clear message helps win customers now and makes the business easier for a future buyer to understand. A welcome mercy!