Creativity, Inc.

Creativity, Inc. explains how Pixar built a place where talented people could admit that early work was weak. Catmull is excellent on feedback, trust, and finding problems before they grow teeth. I like the book because creative work needs honesty without cruelty. Pixar's scale and movie-making process will not fit neatly inside a small service company. The useful lesson is to build a team that can point at a problem without waiting for the founder's permission. That kind of culture makes quality repeatable, which is exactly what a buyer wants to see.