Founder's Pocket Guide: Startup Valuation

Startup Valuation begins with an honest fact: a young company's value is partly math and partly a well-defended guess. The guide walks through common methods and the ideas behind them. I like it because founders learn to explain a number instead of simply announcing one. If you are not raising outside money, several sections will be more math than you need right now. The lasting lesson is to know which parts of the business create value and which claims need proof. That same habit will serve an owner when a buyer eventually asks how the price was reached.