Shoe Dog

Shoe Dog remembers how uncertain Nike felt before the ending was known. Knight writes about debt, partners, product trouble, and the years when cash seemed to run faster than the company. I like the book because it removes the clean shine from a famous founder story. The risks are exciting to read about and less exciting to finance. It also shows how brand, product, and a committed team can create lasting value. Read it for courage, but keep a close eye on the cash account.