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Communication
The Mom Test
By
Rob Fitzpatrick
The Mom Test shows how to talk with customers without asking questions that invite polite praise. Fitzpatrick tells founders to ask about real behavior, past choices, and money already spent. I like the book because people are kind enough to encourage a bad idea for months. Honest customer facts help a business build what people will actually buy. They also create a sales process based on real needs instead of the founder's favorite story. It is a short read that can prevent a very long mistake.
Tell us what you’re building
You don’t need to know exactly what you need. Grab a time on my calendar, tell me about your business, and we’ll figure out what makes sense from there.
Rather call? Dial 619.613.0933.
If I miss you, I’ll personally call you back. (For real!)
If I miss you, I’ll personally call you back. (For real!)